Film poster analysis - Casino Royale

This film poster is quite complex as it has shadows and other images mixed into the main one which is of the main character James Bond (Daniel Craig), again this poster doesn't give to much away but does show a building which is named the Casino Royale which is obviously the film title so this will play a big part in the film. On the poster it has James Bond facing the audience in his dinner suit which portrays that he is smart and he is also holding a gun which shows to us that there is going to be action involved and this links this film to its genre of action. The colour scheme consists of three main colours and they are white, black and grey and this could give the sense of a dark or gloomy thong happening within the film but of course we as the audience don't know that until we watch it so again we are drawn into watching the film and if this happens this shows that the poster has done it job. In the middle of the poster it has the film title in white writing and this stands against the black background so they have generated a positive/negative effect to place emphasis on the title and within the title they have used the text to include the trade mark that is 007 but at the end of the 7 they have included part of a gun to represent a full gun and this also shows to us that there will be action.